B2B2C

What we offer

Own online store on Shopify

Continuous production, orders are only printed when customer orders have been received

Brand building, personal customer service

Classic t-shirts (short sleeves, round neckline) in >50% cotton.

Customized prints according to the order

Possibility of "drops" of limited collections

Sales-based compensation according to royalty agreement

Ongoing joint monitoring and evaluation

What we guarantee

Carefully selected, recycled t-shirts

Every t-shirt is whole, clean and pressed

High-quality print made of water-based ink, which can withstand washing and long-term use

Moomin

Collection on the theme of courage & "imperfections". Webshop opens August 25, 2025

Moomin Characters Oy Ltd is the company that owns and oversees the Moomin license. The company was founded by Tove Jansson and her brother Lars Jansson in the 1950s and is still run by family members today. They are responsible for protecting and managing all rights related to the Moomin characters and Moominvalley.

Print & concept: Never-before-used original sketches from Tove Jansson's archive were selected, based on the storytelling and theme of the collection. The conceptualization was worked out in dialogue between Moomin Characters' Creative Director and Imperfect, the focus was to add as little as possible and convey the authentic expression of the sketches. The collection's concept was strengthened through the production of digital reels and stories.

IJWTBC

T-shirts with logo

IJustWantToBeCool is a Swedish comedy trio consisting of brothers Victor Beer and Emil Ejdemo Beer and their cousin Joel Adolphson. The trio has since 2011 become known by publishing humorous videos (sketches) on Youtube and has been repeatedly listed as one of the most influential on social media in Sweden. Since 2019, the group has produced audiobooks and written books that have repeatedly been among the most sold/listened to in Sweden.

Print & concept: In the start-up, the focus has been on launching the "base" for IJustWantToBeCool's merch, in the form of logo t-shirts. In the next step, the release of unique artworks on limited edition t-shirts is planned.

Andri Snaer Magnason

T-shirts as carriers of messages about glaciers and climate

Andri Snær Magnason is an Icelandic author and documentary film director, born in Reykjavik on July 14, 1973. His book On Time and Water became a bestseller in Iceland in 2019 and has been translated into over 30 languages. The book was awarded the Italian Tiziano Terzani Prize in 2021 and was nominated for the Nordic Council Literature Prize in the same year. Andri has written novels, poetry, plays, short stories and essays. He is a popular lecturer and has given sold-out performances at the Reykjavik City Theatre.

Print & concept: Andri often conveys his messages and stories through careful selection of words in combination with personal references and images, which is why it became an important element in the creation of the print. The expression was developed in close dialogue between Andi Snaer Magnason and Imperfect.

Resurssmart

Mindre slit-och-släng, mer omtanke.

Personligt & flexibelt

Alltid personlig service, alltid lösningsorienterade. 

Kul & kreativt

Ett enkelt och unikt sätt att synas.

Print your own design in the most sustainable way possible.

Frequently asked questions

Do you only offer printing on t-shirts? Can you also print on other types of garments?

We can also take on other print assignments, feel free to come in with an inquiry!

Do you have a minimum order for custom designed t-shirts?

No, but we have certain rack/start-up costs, so if you want to order a single item, the price will be more expensive than if you order several.

Can I use your photos on my blog or in a report?

Yes, that's fine! But remember to always refer to us.

How do I know I'm getting a fresh shirt?

We sort through all the shirts that come in and remove anything that is broken or has permanent stains. We then wash all the shirts. Before they are sent, they are checked one more time.

Where do you produce your t-shirts?

In Stockholm.

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